Commentary

Is Native Advertising The Latest Victim Of Publishing's Flight To Quality?

by Sean Hargrave , Staff Writer, April 9, 2018

It looks like the much discussed "flight to quality" could be having a hugely beneficial impact on British publishers on both sides of the revenue stream -- advertisers and subscribers. However, it also looks like native advertising is in for a very tough ride, particularly in B2B.

It begs the …

london, native advertising, online publishing, research, revenue, sponsorship, uk

1 comment about "Is Native Advertising The Latest Victim Of Publishing's Flight To Quality?".

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Sean Hargrave from Sean Hargrave replied, April 11, 2018 at 4:33 a.m.
Thanks Paula, that just me "LOL" - somewhere along the way I succumbed to the modern, trendy word because that's what everyone now reports on. I remember years ago saying to people, "it's just advertorial, isn't it?" and getting the puzzled smile a digital native gives to a dinosaur!