Commentary

Is Native Advertising The Latest Victim Of Publishing's Flight To Quality?

It looks like the much discussed "flight to quality" could be having a hugely beneficial impact on British publishers on both sides of the revenue stream -- advertisers and subscribers. However, it also looks like native advertising is in for a very tough ride, particularly in B2B.

It begs the …

1 comment about "Is Native Advertising The Latest Victim Of Publishing's Flight To Quality?".
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  1. Sean Hargrave from Sean Hargrave replied, April 11, 2018 at 4:33 a.m.

    Thanks Paula, that just me "LOL" - somewhere along the way I succumbed to the modern, trendy word because that's what everyone now reports on. I remember years ago saying to people, "it's just advertorial, isn't it?" and getting the puzzled smile a digital native gives to a dinosaur!

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