Commentary
Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester
- by Laurie Sullivan , Staff Writer @lauriesullivan, April 25, 2018
Findings in a new Forrester report suggest that retail brands will invest 55% more in online marketing and advertising by 2023, but fewer dollars will go toward traditional search channels like Google. The move signifies a shift in the way consumer shopping habits continue to change. More are headed toward …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
