Commentary
Holiday Calendar For Targeting Search Campaigns
- by Laurie Sullivan , Staff Writer @lauriesullivan, October 17, 2018
Halloween may not be the biggest holiday of the year in terms of sales, but search marketers might want to know that in 2017 Google searches for “Black Friday” saw the highest growth spike immediately following October 31, and the week of Black Friday.
Lotame, an independent DMP and data …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
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