Global TV Ad Spend Up 1% In 2018
- by Wayne Friedman , December 18, 2018
Global TV ad spending on linear TV -- real time and delayed viewing -- inched up 1% in 2018, estimated to be $140 billion, according to WARC, a U.K.-based media research company.
Looking at 12 key markets -- Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, UK and …
