January 25, 2023
'Reporter's' Notebook: ARF Conference, Day One
- by Tony Jarvis , April 16, 2019
JERSEY CITY, NJ -- The first day of the Advertising Research Foundation’s (ARF) annual two-day Audience X Science conference here offered researchers much to ponder from presentations across a wide range of related topics.
In opening the conference, ARF President-CEO Scott McDonald underlined the fundamental importance of unified, independent, third-party …
