Commentary
We Want It All: Consumers Demand Omnichannel Experience
- by Ray Schultz , Columnist, July 25, 2019
Stop trying to figure out which channels you could use. Consumers want them all, according to Critical Channels of Choice, a study by The CMO Council, in partnership with Pitney Bowes.
Of those polled, 59% say it’s important for companies to be omnichannel, 28% feel it’s critical and 13% don’t …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
