Commentary
Are Clients Falling Out Of Love With Media Agencies?
- by Sean Hargrave , Staff Writer, September 19, 2019
It's the question that nobody truly knows the answer to. When does today's trend to in-house some parts of the digital marketing function end and see the market settle around a new equilibrium between
agencies and advertisers?
When will in-housing reach a point where clients agree it has gone far …
Sean Hargrave is MediaPost's London Editor. You can reach him at seanhargrave@btinternet.com.
