Digital Ad Growth Decelerates: Slowdown Attributed To Maturity Of Social, Mobile
- by Joe Mandese @mp_joemandese, October 21, 2019
Digital ad spending rose nearly 17% during during the first half of 2019, according to just-released estimates from the Interactive Advertising Bureau and PwC's Ad Revenue Report.
While it still showed healthy double-digit gains, analysts said the first two quarters represented the slowest rates of growth since 2015, and attributed …
