Commentary
Brands Told To Pick A Cause For Relevant Content Marketing
- by Sean Hargrave , Staff Writer, November 8, 2019
Two massive takeaways leap from the latest report from the World Media Group.
Advertising is moving toward content -- and to do so, it has to tap into the issues that resonate with the public. The WMG sums it up as advertisers having to adapt to the need for brand …
Sean Hargrave is MediaPost's London Editor. You can reach him at seanhargrave@btinternet.com.
