WFA: More Than Twice As Many Marketers Plan To In-House Programmatic Media
- by Joe Mandese @mp_joemandese, November 21, 2019
On the heels of a report from the American Association of Advertising Agencies (4As) asserting that the trend toward clients in-housing their programmatic media-buying has been "sensationalized," a new study of some of the world's biggest marketers by the World Federation of Advertisers (WFA) indicates that more than twice as …
