WarnerMedia Entertainment Taps Idell As Research Chief
- by Wayne Friedman , January 21, 2020
Longtime media
agency and Nielsen executive Cheryl Idell has been named executive vice president and chief research officer of WarnerMedia Entertainment & Direct-to-Consumer.
Idell will oversee the “functional” areas of research across WarnerMedia Entertainment -- viewership, content, and strategic market research, insights and analytics.
Her responsibilities will also include product …
