MRC Proposes Ad Fraud Updates Covering In-App, OTT, Adds A 'Decision Rate' Calculation
- by Joe Mandese @mp_joemandese, February 5, 2020
In an effort to “modernize” the ad industry’s guidelines for accounting for and dealing with new forms of digital advertising fraud commonly known as “invalid traffic,” the Media Rating Council (MRC) this morning released a draft of a new version of guidelines it originally set in October 2015.
The need …
