Commentary
Digital Political's 'Big One'
- by Joe Mandese @mp_joemandese, February 12, 2020
The ad industry likes to grouse over the fact that the Big Two digital platforms -- Google and Facebook -- represent something like two-thirds of every digital ad dollar. But when it comes to digital political ad dollars, nearly that market share goes to just one: Facebook. That's according to …
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
