Gen Z Craves Multifaceted Content, Audio - And Even Likes (Relevant) Long-Form Ads

Members of digital-native Gen Z are particularly engaged by multifaceted content — meaning content rooted in recommendations that comes from a diverse set of channels and formats, confirms a new multi-generational media consumption study from video tech company Connatix. 

“For Gen Z, media consumption is about having more of everything …

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