January 25, 2023
Kantar Analysis Indicates 2020 Ad Recession Likely To Be Fast, Pronounced For Most Media
- by Joe Mandese @mp_joemandese, March 19, 2020
With prospects for a U.S. economic recession -- indeed, most likely a global economic recession -- virtually guaranteed, how will it impact the ad economy?
Historically, there have been pronounced lags for Madison Avenue both heading into and coming out of economic recessions, but the lag times have compressed considerably …
