Commentary

How In-House Became The Norm For Programmatic Media-Buying

by Joe Mandese @mp_joemandese, August 3, 2020

When it comes to the fastest-growing segment of media-buying -- programmatic -- in-house is now the norm for most clients worldwide. That's the finding of a new report released this morning by the Interactive Advertising Bureau (IAB) and Accenture Interactive.

While the trend should not be surprising to anyone who …