Commentary
Nearly A Quarter Of Streaming Adults Use AVOD Regularly
- by Karlene Lukovitz @KLmarketdaily, October 6, 2020
Use of ad-supported streaming services continues to grow as consumers’ appetite for content remains unabated, even as their budgets for such entertainment hit their upper limits, a just-released study from VAB confirms.
Nearly a quarter (21%) of U.S. adults in households that have viewed content on streaming services say they …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
