Online Research Will Drive Holiday Shopping This Year, Study Finds
- by Ray Schultz , November 4, 2020
Consumers plan to do most of their holiday purchasing research online, according to Savanta.
Of the shoppers, polled, 81% of consumers will conduct research online, while 58% will do so offline.
In addition, 61% will research the retailers themselves online prior to purchasing.
Another 37% will visit a store to …
