CTV Suppliers Report Strong Q3, Cite 'Reallocation' Of Linear TV Ad Budgets

In a sign that the connected TV (CTV) advertising market is benefitting from a shift of traditional TV ad budgets, as advertisers follow viewers, two leading suppliers -- The Trade Desk (TTD) and Roku -- reported strong third-quarter sales.

TTD, which has become the default programmatic media supplier for many …

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