CTV Suppliers Report Strong Q3, Cite 'Reallocation' Of Linear TV Ad Budgets
- by Joe Mandese @mp_joemandese, November 6, 2020
In a sign that the connected TV (CTV) advertising market is benefitting from a shift of traditional TV ad budgets, as advertisers follow viewers, two leading suppliers -- The Trade Desk (TTD) and Roku -- reported strong third-quarter sales.
TTD, which has become the default programmatic media supplier for many …
