Fall TV Sports Return Sees Light, Medium Viewers Decline, Heavy Viewers Still Strong: Nielsen
- by Wayne Friedman , December 10, 2020
The decline in fall TV sports viewership in the U.S. after the suspension of sports due to the COVID-19 pandemic revealed a major drop in “medium and light sports” viewers. But heavy sports viewers, for the most part, remained strong.
Gross sports minutes for non-heavy viewers in September and October …
