Even Post-Covid, GroupM Projects Ecommerce Will Still Be Tiny Share Of Retail
- by Joe Mandese @mp_joemandese, December 16, 2020
For all of Madison Avenue's focus on digital performance media and marketing, and how it drives ecommerce, a new report from GroupM Business Intelligence is a powerful reminder that the vast majority of retail sales still happen in a physical retail location, not online.
The report projects that even after …
