Commentary
40% of Broadband Households Have Trialed OTT During COVID, Most Have Subscribed
- by Karlene Lukovitz @KLmarketdaily, December 29, 2020
About 40% of all U.S. broadband households have trialed at least one OTT service during the COVID-19 pandemic, and nearly 70% of those households have ultimately subscribed to between one and four-plus services, according to a whitepaper from Parks Associates and Salesforce.
Broadband households spent an average of $16 per …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
