40% of Broadband Households Have Trialed OTT During COVID, Most Have Subscribed

About 40% of all U.S. broadband households have trialed at least one OTT service during the COVID-19 pandemic, and nearly 70% of those households have ultimately subscribed to between one and four-plus services, according to a whitepaper from Parks Associates and Salesforce. 

Broadband households spent an average of $16 per …

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