IPG Mediabrands Rejoins Standard Media Index, Brings Pool To 100% Holding Co. Coverage

IPG Mediabrands is rejoining the ad agency data pool powering Standard Media Index's U.S. competitive ad-spending intelligence database, according to a post made by SMI CEO James Fennessy on his LinkedIn account.

The addition will give SMI 100% coverage of the major agency holding companies in the U.S., as well …

1 comment about "IPG Mediabrands Rejoins Standard Media Index, Brings Pool To 100% Holding Co. Coverage".
Check to receive email when comments are posted.
  1. John Grono from GAP Research, February 24, 2021 at 5:54 p.m.

    Congrats James and to the whole SMI crew.

Next story loading loading..

Discover Our Publications