2020 TV Ad Spending Falls 9%, Local Rises
- by Wayne Friedman , February 26, 2021
In the wake of a pandemic-disrupted year -- and declining advertising business -- just one of the six major TV platforms witnessed an uptick in ad dollars in 2020: local TV stations' advertising.
Local TV advertising was 8.3% higher to $16.25 billion, driven by record-high political advertising spend.
Total TV …
