January 25, 2023
Unilever: 'Normal' Is No Longer The New Normal, Bans Word From All Advertising
- by Joe Mandese @mp_joemandese, March 9, 2021
Backed by new consumer research showing that seven in ten-people feel the word creates a negative connotation, Unilever this morning announced it will no longer use the word "normal" in its advertising, packaging and other forms of marketing communications.
"We're saying no to 'normal' and yes to positive beauty," Unilever …
