January 25, 2023
GroupM Revises U.S. Ad Outlook Upward: Cites Improved Economy, Effects Of Federal Stimulus
- by Joe Mandese @mp_joemandese, March 29, 2021
Citing a "healthier-than-expected
recovery" of the U.S. economy, coupled with "the significant impact of fiscal stimulus," GroupM updated its U.S. advertising outlook for 2021, calling for total ad spending to expand more than 9% over
2021, or nearly 15%, after factoring out the impact of 2020's political advertising boom.
"Embedded …
