Citing Rapid Improvement, Mediabrands Strikes Exclusive, 3-Year Deal With TikTok
- by Joe Mandese @mp_joemandese, April 6, 2021
A year after finding it the least responsible of the major
social media platforms, IPG Mediabrands is going all in with TikTok, unveiling a new, three-year "creator and content" initiative with the company to develop custom campaigns for IPG clients.
While TikTok ranked a distant last among nine social media …
