Citing Rapid Improvement, Mediabrands Strikes Exclusive, 3-Year Deal With TikTok

A year after finding it the least responsible of the major social media platforms, IPG Mediabrands is going all in with TikTok, unveiling a new, three-year "creator and content" initiative with the company to develop custom campaigns for IPG clients.

While TikTok ranked a distant last among nine social media …

Next story loading loading..

Discover Our Publications