January 25, 2023
Connected TV Ad Volume/CPMs Soar, Programmatic/Data-Decisioning Cited
- by Joe Mandese @mp_joemandese, April 9, 2021
Connected TV (CTV) advertising demand
continues to surge, according to an analysis published today by a leading Wall Street equities firm, based on recent calls with digital advertising executives, and one of the major reasons is the
ability to buy it programmatically.
"Programmatic execution grew to 31% of CTV inventory …
