Commentary
Has COVID-19 Changed Brand Loyalty?
- by Joe Mandese @mp_joemandese, April 12, 2021
The good news is nearly nine out of ten
Americans say they are loyal to at least a few brands a year after the COVID-19 pandemic. The bad news is we don't really know how their loyalty has changed because of it. That's the finding of the
first in a …
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
