Royal Philips Taps Omnicom For Global Integrated Agency Assignment
- by Steve McClellan @mp_mcclellan, May 25, 2021
Global health technology company Royal Philips has selected Omnicom Group to be its global integrated creative, media and communications agency. The arrangement is subject to the signing of a final contract.
The client spent $190 million on measured media last year, according to agency research firm COMvergence.
Philips will work …
