When It Comes To Unvaxxed Consumers, Study Finds Context Is King
- by Colin Kirkland , September 20, 2021
MotivBase, a research company that
approaches marketing through a lens of cultural anthropology, has released a report about the implicit meanings behind the COVID-19 vaccine.
The report is intend to help its clients -- leading national marketers like General Mills, McDonald’s, and Target –– understand how consumers, vaxxers and anti-vaxxers …
