Deloitte: 84% Of U.S. Consumers Use SVOD, 65% AVOD, Streamers Need to Incorporate Social
- by Karlene Lukovitz @KLmarketdaily, October 20, 2021
Eighty-four percent of U.S. consumers report having subscription video-on-demand (SVOD) services — the same percentage who report spending more time on online entertainment activities and less on in-person, out-of-home entertainment — according to Deloitte’s 15th Digital Media Trends Fall Pulse Survey.
The online survey of 1,102 consumers — conducted …
