Q3 Global Streaming View Time +21%, Ad Performance Up, Ad Quality Mixed

by Karlene Lukovitz @KLmarketdaily, November 4, 2021

Streaming viewing time, already up 266% globally over the past three years, jumped again in Q3 — by 21%, according to the latest State of Streaming report from Conviva. Africa led growth, at +273%, while North America continued modest growth (+2%).