Commentary
Double-Digit Streamer Subscriber Churn? Actual Transactions Tell A Very Different Story
- by Karlene Lukovitz @KLmarketdaily, December 20, 2021
There are a number of ways to define and
calculate subscriber churn, but the most basic and commonly used method is to divide the total number of cancels in a period — say a month —by the number of customers that existed as of
the last day of the previous …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
