Commentary
Gen Z Watches Nearly As Much TV As Short-Form Video
- by Karlene Lukovitz @KLmarketdaily, March 8, 2022
Are Gen Z consumers watching only TikTok and other short-form videos? Have they abandoned watching traditional TVs?
Far from it, according to Horowitz Research’s new State of Gen Z 2021 report.
In fact, 78% of U.S. 13- to-24-year-olds surveyed reported streaming shows, movies, sports and other TV content weekly, compared …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
An observation regarding "Gen Zs do watch on traditional TVs, as well as smartphones: 91% report using their smartphones every or almost every day, and 66% report the same about TVs."
Given the amount of time per day that people (of all ages) are NOT in their home it's hardly earth-shattering that tV usage (the action of viewing, not the duration of viewing) is lower than the mobile smartphone which most people have at hand irrespective of where they are. In fact, I'll go so far as to posit that smartphone usage is WAY higher in the toilet than TV usage.