Commentary
Why Marketers Are Misinformed About What Consumers Want
- by Laurie Sullivan , Staff Writer @lauriesullivan, May 16, 2022
As U.S. workers settle back into a hybrid work model between office and home, Cumulus Media Westwood One Audio Active Group last week released analysis of two recently conducted commuter studies on the impact of digital-out-of-home screens on consumer perception.
Last week, findings from a study that suggests DOOH advertising encourages consumers …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
