January 25, 2023
OAAA/Comscore Study Finds Out-Of-Home Nearly As Good As TV In Driving Search
- by Joe Mandese @mp_joemandese, May 17, 2022
The Out-of-Home Advertising Association (OAAA) this morning released findings of consumer recall study conducted by Comscore purporting that out-of-home ads are nearly as effective as TV commercials in driving people to search for a product or service online.
Specifically, 41% of consumers said they initiated an online search after seeing …
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