Recession Could Drive Total TV Advertising Declines Of 10% This Year, 5% Next

With a strong probability of a recession to start by the end of year, according to many analysts, a new estimate projects that a downturn in the economy could drive a 9.6% decline in TV advertising this year to $78 billion, according to MoffettNathanson Research.

An estimate with no recession …

Next story loading loading..

Discover Our Publications