Recession Could Drive Total TV Advertising Declines Of 10% This Year, 5% Next
- by Wayne Friedman , July 22, 2022
With a strong probability of a recession to start by the end of year, according to many analysts, a new estimate projects that a downturn in the economy could drive a 9.6% decline in TV advertising this year to $78 billion, according to MoffettNathanson Research.
An estimate with no recession …
