Microsoft Research Paper Resurfaces To Benchmark Interference For Sponsored Search Ads
- by Laurie Sullivan @lauriesullivan, August 1, 2022
A group of Microsoft Research scientists published a paper that attempts to build a benchmark to analyze the presence of "interference" in sponsored search advertising. The original, published in 2020, and resurfaced in July 2022, attempts to call attention to how each advertisement on a page influences the others. The …
