80% Report Upping Converged TV Ad Budgets YoY, Fragmentation Is Top Challenge

Eighty percent of 250 senior brand and agency executives reported having increased their converged TV budgets, in a survey conducted in September by advertising platform Innovid.

Converged TV campaigns are those that cross linear TV, connected TV (CTV) and digital video ads delivered via desktop and mobile.

Within that 80%, …

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