Netflix's Ad Tier Drives High U.S. Sign-Up Rate, Driven By Returning Subscribers

An initial analysis of Netflix’s new ad-supported Basics with Ads plan shows it having driven the streaming service’s highest daily subscription sign-up rate in the U.S. since the start of the pandemic in April 2020 — largely driven by returning subscribers.

The $6.99-per-month ad-supported tier led to a 58% increase …

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