CTV Now Generates Over Half Of Global Video Ad Impressions, Dynamic Ads Outperform

Connected TV (CTV) now accounts for more than half (51%) of global video impressions — up 10.9% compared to CTV’s 2021 share, according to Innovid’s latest benchmarks report.

CTV accounted for just 31% of total impression share by device in 2019. And on top of its 2021 gain, it was …

1 comment about "CTV Now Generates Over Half Of Global Video Ad Impressions, Dynamic Ads Outperform".
Check to receive email when comments are posted.
  1. Ed Papazian from Media Dynamics Inc, May 11, 2023 at 3:47 p.m.

    Of course, this compilation does not include "linear TV" which in the U.S. accounts for about 80%of the "TV" GRPs available for the combined "linear" and AVOD/FAST medium now constituting the new"TV". If one adds videos seen on digital devices---not TV sets--- then  both the "linear" and CTV shares decline, somewhat---but "linear" still diminates by a huge margin----for now.

Next story loading loading..

Discover Our Publications