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Brain Activity Study Shows Neuro-Contextual Ads Drive Higher Engagement

Neuro-contextual ads deliver 3.5x higher neural engagement than non-contextual ads, a 26% positive lift in responses, and 30% higher than standard IAB contextual ads, according to findings from Seedtag research.

The global neuro-contextual advertising company conducted the neuroscience study in partnership with Professor Moran Cerf, a neuroscientist at Columbia University. …

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