Commentary

AI-Influenced Content: Can Viewers Change The Ending Of An Episode?

by Wayne Friedman , Staff Writer, December 19, 2025

When it comes to better-quality TV -- in terms of the actual picture on your screen -- it seems there are limits to much of this.

According to U.K. researchers, viewers cannot differentiate the TV set quality current 4K standard from the next-generation 8K. And some can’t even detect the …

artificial intelligence, consumer, consumer experience, creative, generative ai, research, technology, television

1 comment about "AI-Influenced Content: Can Viewers Change The Ending Of An Episode?".

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Ed Papazian from Media Dynamics Inc, December 23, 2025 at 9:49 a.m.
Our audience data--- as well as the findings of just about all research studies --- has always been "modelled". It's nothing new. Every research company has to apply various forms of statistical weighting to its "raw" data to make the results project more properly to whatever universe they purport to be measuring.
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