Marketing DailyPessimistic Consumers Keep Spending, Forecast To Surpass $1 Trillion
The National Retail Federation sees a new holiday record, despite weak seasonal hiring and rising loan delinquencies. ...
By Sarah Mahoney
While announced today, the companies have been working together for months and the partnership is already seeing clie ...
By Steve McClellan
Alan Cohen, who pioneered network TV/big marketer promotional tie-ins, and later went on to lead big media agencie ...
By Joe Mandese
The win is the second recent major win for WPP - in August it won Mastercard's $180 milli ...
By Steve McClellan
In a race to grab market share, Perplexity announced it will pay Snap $400 million over one ye ...
By Laurie Sullivan
Amazon has issued a cease-and-desist letter in a dispute with Perplexity, claiming that Perplexity's AI agents are maki ...
By Laurie Sullivan
A number of leading platforms have already signed on including Broadsign, Perion, Place Exchange, VIOOH and Vistar Me ...
By Steve McClellan
The new service will validate "declared AI" agents such as ChatGPT, Claude and Perplexity deemed a proxy f ...
By Laurie Sullivan
The awards are based on what's been done during the past year demonstrating vision, innovation and industry leadersh ...
By The Editor