Mondelz International and Nabisco's Oreo, Trident and Ritz are betting big on augmented reality this summer as part of Nabisco's sponsorship of the musical group One Direction's 2013 North American tour.

French fashion house Chanel is strengthening the cross-channel brand experience with a new mobile-optimized site that offers commerce for its beauty lines. The most proficient part of the mobile site is now the beauty section that integrates mobile commerce and easy vertical navigation. This portion of Chanel's mobile strategy could help to increase sales since consumers are likely more open to buying beauty via mobile rather than high-ticket apparel, jewelry and watches.

Google will close down its Google Checkout online payment service for good in November of this year. The online service and technology provider says the move is part of a broader transition to its Google Wallet multichannel commerce platform.

Even though a full 33% of all retailers have no plans to adopt mobile POS, the technology is still having a significant impact on the point-of-sale market. According to the new IHL Group study, Mobile POS: Hype to Reality, mobile POS will cannibalize 12.4% of traditional POS shipments in North America by 2016. The highest replacement rates will be seen in department stores and specialty soft goods retailers.

Last fall, fashion commerce startup Monogram launched an iPad app that was aiming to be kind of like a mobile, shoppable magazine for those hip to fashion. It had all the makings of a great mobile commerce app: It looked good, it was easy to use, and it allowed viewers to buy all the latest fashions really easily.

Time Inc.'s All You has added shoppable capabilities to its tablet edition. Starting with the May issue, customers using an iPad or Kindle Fire can tap a "shop now" icon to see where the product is for sale with a direct link to purchase.

Department store chain Saks Fifth Avenue is luring consumers into its stores through a banner advertisement on the Weather Channel's mobile application. A click-through on the ad leads to a store locator so that consumers can find the closest Saks location to them. Saks is likely trying to reach consumers who are nearby its stores, but having the ad on a weather app may not be the best place to target its customers.

Acclaimed online retailer eBay has established a formidable presence in the mobile commerce sector. The company has been one of the strongest supporters of mobile payments and has made extraordinary efforts to encourage consumers to use their mobile devices to shop online and purchase products. As eBay continues to assimilate mobile payments, the company is beginning to consider itself as something more than a simple retailer: eBay is beginning to envision itself as commerce itself.

Gilt Groupe has unveiled its redesigned Android application with improved image quality, faster speed and new checkout functionality. According to Gilt, Android users can now access their favorite women's, men's, kids and home brand sales more seamlessly. To celebrate the revamped app, Gilt is kicking off a series of Android-exclusive mobile sales on May 28 through June 1.

VooDoo BBQ & Grill is rewarding customers for purchases and referrals via a new mobile application designed to increase loyalty. The branded app enables customers to accrue loyalty points for purchases and displays the earned points on their mobile devices. Users also receive five points for logging into the app via Facebook.