Mobile Commerce Daily
Domino's Pizza is teaming up with Ford to offer mobile ordering via the automaker's SYNC AppLink starting mid-year. Mobile ordering is quickly growing and Domino's has been one of the leaders in pushing it forward, and now it is extending that leadership to the burgeoning connected car market. This is one of many examples of how carmakers and restaurants are teaming up to meet consumers' needs.
Marketing Week
O2 Wallet launched in April 2012, backed by a multimillion pound marketing campaign as the company looked to steal a march in the UK on rivals such as Google and Barclays with an app that offered money transfer and a shopping comparison tool. The mobile operator says since then there have been "a number of developments in the financial services sector and also within Telefonica", which led to its decision to withdraw O2 Wallet. One such development includes last year's formation of Weve, the mobile advertising, payments and loyalty joint venture between O2, Vodafone and EE. Weve is currently developing …
Internet Retailer
Amazon.com Inc. is the No. 1 mobile destination among mass merchants for U.S. smartphone owners accessing the mobile web and mobile apps, finds research giant Nielsen. In fact, a majority of smartphone owners who accessed the web or apps on their devices in October 2013 shopped Amazon.com. 53% of mobile web/app users in October shopped Amazon on their smartphones, Nielsen says. That adds up to 76.1 million unique monthly visitors, Nielsen says. On average, shoppers spent 38 minutes and one second on the m-commerce site and primary app of Amazon.com, No. 2 in the 2014 Internet Retailer Mobile 500. Amazon's …
Mobile Marketer
Kernel Season's is interacting with movie fans via a new native ad unit in the USA Today iPad application that gamifies movie trivia. The native ad is found in Trailerpop's Trailer Trivia section within the app that lets consumers take quizzes about movie trivia. The ad for the popcorn seasoning brand lets consumers take a quiz with the Kernel mascot performing trailer clips himself.
Mobile Commerce News
Amazon is set to enter the South Korean market this year, which may have a major impact on the other e-commerce firms that are already there. Amazon is coming from a particularly successful 2013, especially when it comes to mobile commerce, and the company has been working to establish a more formidable presence in the social commerce space. South Korea's social commerce market has been growing well over the past several years and Amazon expects to find success in the market throughout 2014.
Mobile Commerce Daily
Unilever's Knorr brand is targeting Hispanic shoppers via an in-store promotion linking mobile to a World Cup soccer toy figure giveaway. The promotion is part of a larger campaign aimed at marketingthe Knorr flavoring and other Knorr products to Spanish and English speakers who live nearby and shop at the Northgate Markets stores in Southern California. Historically, marketers have targeted demographic groups and communicated with them in their native languages, and now they are doing that via mobile.
Mobile Commerce Press
The massive international restaurant chain, Pizza Hut, has partnered with Xbox One to provide customers with exclusive content in the form of augmented reality ads that play on a smartphone or tablet that is aimed at one of the specially made interactive delivery boxes. This campaign has been launched in the United Kingdom and is available on specially marked boxes. These augmented reality ads are for the Forza Motorsport 5 game that was recently released. The AR content can be viewed using the free Blippar app and allows people who order the pizzas to be able to view this unique …
Internet Retailer
In 2013, Apple Inc.'s App Store generated $10 billion in sales of apps and in-app purchases of digital content such as game tokens and issues of magazines, the technology giant reports. Apple also reports paying app developers $15 billion between the App Store's launch in 2008 and the end of 2013, $8 billion in 2013 alone. Apple takes a 30% cut of all app and digital in-app sales; thus, with $15 billion representing 70% of total App Store sales, total sales since launch have hit $21.43 billion. Apple does not take a cut of sales of physical merchandise through retailers' …
Mobile Commerce Press
According to the results that have been published from a recent Canadian smartphone trends survey, owners of these devices have been using them to do everything from checking the weather, completing their banking tasks, and even ringing in the New Year. Almost half of the people in that country feel that virtual communication will replace interactions in person. The survey was conducted online by Ipsos and it focused on Canadian mobile trends, as well as those from 26 other countries around the globe. It asked 19,000 respondents about the apps that they use the most frequently. When it came to …
FierceMobileIT
U.K. information technology professionals with mobile commerce experience are among those receiving the biggest salary increases, according to Robert Half Technology. Salaries of IT pros with experience in big data, mobile commerce, web design and security are forecast by Robert Half to increase by 4 percent or more this year, compared with an average UK IT salary increase of 2.5 percent. In terms of roles, chief information security officers are expected to receive salary increases of 3.5 percent this year, compared to CIOs who are expected to see a 2.3 percent salary increase, chief technology officers at 1.5 percent, chief …