Flipkart ‘s aggressive outlook has already seen it become the largest online retailer in the country. Earlier this year, it beat its own projections by reaching $1 billion in sales and topped off a great start to the year with the acquisition of fashion e-tailer Myntra in May. With this week’s new funding of $1 billion, the sky seems to be the limit for the seven years old company and Flipkart’s founders—Sachin Bansal and Binny Bansal, have made it clear that they see themselves as the “mobile e-commerce company of the future. Mobile commerce is going to be a focus …

Yes, U.S. smartphone users are showrooming for better deals online, but they are also doing many other things to help them decide whether to make a purchase in-store, a study finds. Many U.S. smartphone usersare price-sensitive shoppers, using their devices while in stores to see if they can get a better deal elsewhere, particularly online. But many smartphone owners use their devices to do deeper research on products while in the aisles, not necessarily looking for a better deal but simply looking to inform their buying decisions, decisions that may very well lead to making a purchase in stores