Mobile Commerce Daily
Sam’s Club’s rollout of a mobile travel application next month will meet the mobile customer’s demand for convenience in all areas of life, including travel planning. The warehouse club chain owned by Walmart Stores, Bentonville, AR, will make the app available for Android and Apple iOs users by mid-November.
Mobile Marketer
Too few marketers are aligning their mobile strategies to how customers are actually using smartphones today, with the failure to take corrective action likely to have significant repercussions within two to three years, according to a new report from Forrester.
Chain Store Age
Retail e-commerce in the US grew 16.5% in 2013 to reach $264.3 billion, and will increase another 15.7% in 2014 to reach $305.7 billion, or 6.5% of all U.S. retail sales, according to Emarketer. In other findings, mobile retail sales in the U.S. totaled $42.28 billion in 2013, 16% of all U.S. retail ecommerce sales, and will increase another 37.3% to reach $58.07 billion in 2014, accounting for 19% of the total US ecommerce market.
Brand-e.biz
Los Angeles bus benches are hosting beacons to give municipalities, museums, brands and retailers to disseminate information. The pilot programme, conducted by Martin Outdoor Media, is looking to find out how beacons can be used to benefit the consumer through apps that have consumer-controlled privacy with upfront opt-in, and simple privacy controls.
SFGate
Macy’s, Bloomingdale’s and Toys R Us, were among the first retailers to accept Apple’s new payment system last week, letting some customers check out by flashing their new iPhones near a reader at the register. But Apple Pay left out a large chunk of the retailers’ most loyal shoppers. The payment system does not yet accept several major store-branded credit cards, which are tied to coupons and reward programs. These cards are major drivers of sales for retailers. "Apple’s really sabotaging itself,” said Burt P. Flickinger, III, managing director of consulting firm Strategic Resource Group. “Apple Pay will still revolutionize …
Chain Store Age
Target Corp. fired the first retail salvo of the holiday season, announcing that, for the first time ever, it is offering free shipping on all online purchases—no matter the amount—from Oct. 22 through Dec. 20. The free shipping offer comes early in the holiday shopping timeline, reflecting retailers’ concerns about what is expected to be a highly promotional season. Target’s shipping offer is one of many initiatives the retailer is offering this holiday season as it looks to regain its footing from its performance last year, which was hampered by news of its data breach. Target’s holiday features range from updated …
Economic Times
Soft-Bank Corp is in advanced funding talks with Indian mobile commerce company Paytm and cab rental startup Olacabs, even as the Japanese firm is widely expected to announce a $650-million investment in ecommerce major Snapdeal during Chief Executive Masayoshi Son's visit to the country next week. People aware of the discussions told ET that SoftBank has offered to invest up to $300 million in Paytm for a significant minority stake.
Mobile Commerce Daily
While many retailers are still struggling with in-app product search, Urban Outfitters is addressing the challenge head-on with new filters, sorters and search capabilities designed to make it easier to quickly find merchandise. Retailers are having a hard time getting the necessary data out of their back-end systems and into apps in a way that meets shoppers’ product search and discovery needs.
Mobile Marketer
Brands have been reaching out to consumers via text for more than a decade, but the same types of messages that delivered results then are not going to work today. Marketers are using segmentation and contextual content to take their SMS programs to the next level, helping to drive value for users and improve results. If done correctly, text programs are here to stay.
Financial Times
Home Retail Group posted an underwhelming first half but reiterated its full year guidance with hopes that Christmas sales will pick up. The UK general merchandise and home improvement retailer said first half profits before tax fell 5 per cent to £13.5m, or 1.2p per share. Adjusted pre-tax profits, its preferred measure, missed estimates at £30.9m, versus forecasts at £34m. The weak results were trailed in an update last month when the company noted"inconsistent" buying trends in the UK.