• Singular App Approach Favored by eBay
    Peer-to-peer digital retailer eBay’s decision to discontinue its specialty applications, including eBay Valet, showcases the need for marketers to offer one overarching app if they wish to streamline their mobile offerings. EBay is aiming to simply its shopping experience on mobile and integrate its singular services’ features into the flagship app.
  • MasterCard Deal to Expand Samsung Pay
    Samsung and MasterCard, which have been working together to bring Samsung Pay to consumers and merchants around the world, announced today that they will extend their partnership to launch the mobile payment system in Europe. Powered by LoopPay, the Apple Pay competitor that Samsung acquired earlier this year, Samsung Pay is supposed to launch in the U.S. soon and began trials in South Korea earlier this month.
  • Payments Company Valued at $5 Billion
    Stripe, a California-based online payments company, has raised new investments which have raised the company valuation to $5 billion from $3.57 billion in December 2014. The funding was led by financial giant Visa and experts believe this is a huge endorsement for Stripe. The company had previously raised a total funding of $190 million from high-profile investors including PayPal co-founders, Sequoia Capital, Box CEO Aaron Levie, Khosla Ventures, Andreessen Horowitz and others. Stripe provides varied products to facilitate online and mobile payments. The company’s unified set of APIs and tools enables businesses to accept and manage online payments instantly. 
  • Cheesecake Factory Tries Split-the-Bill App
    The Cheesecake Factory is piloting a new application that enables diners to split and pay the bill via their smartphones, as well as receive a complimentary slice of cheesecake upon sign-up, pointing to restaurants’ growing interest in mobile payments. The CakePay mobile app, which is only available in select markets, prevents customers from having to wait for their server to check out and leave a tip.
  • Fashion Shopping Site Adds Mobile
    Everlane, the fashion shopping site focused on selling high-quality apparel at lower prices than traditional designer retail, has today made the move to mobile. The company has now launched its first native smartphone application with the launch of Everlane on iOS, which allows shoppers to browse and buy its luxury items right from their phone. However, the app has a couple of interesting features, too, aimed at helping it find traction amid a variety of mobile shopping apps, as well as the clutter of all the other apps users today have installed on their phones.
  • Consumers Prefer Mobile Apps Over Bank Tellers
    The most recent indication that mobile banking is becoming increasingly popular and that the traditional form of banking by lining up and speaking to a human teller is on its way out, has now been released in the form of some interesting data from Halifax Bank of Scotland. In fact, that preference is strong enough that customers would still rather use mobile banking or an automated machine, even when they’re in a bank branch. The vast majority of interactions that customers have with their banks are over devices such as smartphones, tablets, laptops, and automated teller machines.
  • Google's New Beacon Approach Could Impact More than Shopping
    Smartphones don't just connect to nearby cell phone towers. Proximity beacon technology has been around a few years in the form of Apple's iBeacon, which allows an iPhone or iPad to connect to objects – called beacons – using Bluetooth. Retailers, museums, sports stadiums and anywhere else with large numbers of smartphone users can now use beacons to provide hyper-local information down to the exact aisle, exhibit, or seat. Airports, zoos, concert halls and shopping malls are now being fitted with Bluetooth-powered beacons that let smartphones pick up adverts, notifications, and even navigate indoors.
Next Entries »
To read more articles use the ARCHIVE function on this page.